Real marketing involves, creating demand, generating leads, building and nurturing relationships with clients. 

It’s important to capitalize off of opportunities to interact with customers such as through holiday marketing. 

Marketing schemes such as sending Christmas engineering cards can help you resonate in the mind of prospective and past clients.

What Are Engineering Christmas Cards? 

What Are Engineering Christmas Cards?

Engineering Christmas cards are single-page mailers that are typically used as part of a company’s marketing endeavors.

These mailers are distributed to prospective clients that you are interested in doing business with and clients you've completed work for in the past.

Engineering Christmas cards encompass a broad range of engineering types. These types of postcards can be custom-made and tailored specifically to your company or brand.

 

Direct mailing campaigns are commonly used by commercial and retail service companies. 

Can it really benefit the industrial industry? 

A postcard marketing campaign can be effective at generating leads and maintaining customer relationships for any business. 

Direct mail marketing can be effective in engineering marketing. 

Thanks to recent innovations and refinements direct mail marketing is making a strong comeback.

One of the biggest benefits of such a campaign is that you can expect a decent return on your investment. 

Postcards are relatively inexpensive to design, print in mass amounts and mail off to clients.

With a relatively low initial investment, it's a low-risk marketing strategy.

A print or media-based marketing scheme can cost several thousands of dollars. 

On the other hand, a mailing campaign is much cheaper.

How to Use Direct Mailing to Market an Engineering Firm

The sole purpose of any marketing campaign is to generate buzz that will ultimately lead to the growth of a business. 

Therefore, you’ll want to keep in mind that an effective Christmas marketing direct mailing campaign is seeking to capture the attention of prospective clients. 

They should be inspired to read the content that you are presenting to them and be moved to act on it.

Important tips for creating quality engineering Christmas cards

Who Are You Talking To?

Determine who your intended audience will be.

Is this campaign directed at potential clients or previous customers you’ve successfully completed projects with in the past?

Companies often generate a mailing list prior to launching a direct mailing campaign or they purchase a list from a reputable company. 

Whatever you decide to do, producing a list will help down the niche that way you get the best leads.

You can outsource marketing companies to narrow down your list of prospects based on your ideal buyer profile. Having a mailing list is crucial and it will help you save valuable time and money.

Determine who the audience will be so you can tailor the message to the type of relationship you have with the recipient. 

You’ll never want to send past clients and prospective clients the same message.

The key ingredients for a successful campaign are the right audience with the appropriate message.

How Will the Postcard Look?

The overall design of a marketing card is just as important as the message you are trying to send. 

Aim to create a design that is visually appealing and will create a good impression.

Since your opting for a Christmas theme, be sure to use colors that are associated with this holiday. Use bold lettering and a good headline that attracts attention.

Use of photographs. Although the postcard should look festive and interesting, you should avoid a busy design. Keep it simple.

Don’t forget to brand the card with your company logo because the client needs to know who sent them the postcard.

The goal is to increase your firm’s clientele and generate more revenue.

What Kind of Value Will You Be Offering?

Provide value to the client. 

Offering a promotion is a guaranteed way to get prospects and past clients to respond to your postcard.

This can include a discount between a specified amount of time on the service that your firm offers, a free consultation, or an estimate.

Consult with your team on what you can offer a client. 

They may not take your offer right away, but they may reach out in the future when they need your services.

What Is the Purpose of the Postcard?

Don't pitch to prospective clients.

The purpose of the postcard should simply be to let them know your firm exists and that you are fully capable of handling their engineering needs.

Just grab their attention.

Formulate Effective Copy

Good copy should connect to the reader. 

Use this opportunity to sell your business, tell the recipients what they can expect from your service and how it will benefit them.

Without great copy, your marketing endeavors will be in vain. 

If you find it difficult to really capture your brand’s voice in the copy then you should consider hiring a professional copywriter who can bring your vision to life.

Don’t Forget the Call to Action

There should be a call to action at the end of the postcard you’re distributing. 

A call to action can clearly tell clients to subscribe to your website’s mailing list, sign up for a newsletter, or to make contact through the phone.

The call to action should be appropriate to the audience. 

An appropriate call to action for a prospective client would be something low risk like subscribing to your firm’s website or signing up for a newsletter. 

The firm’s name, phone number, and social media information should be included on the postcard.

Putting Together A Good Holiday Themed Direct Mailing Strategy

What businesses you’ll be distributing your postcards to?

One technique that is used in direct mailing campaigns is distributing in farming territories. 

Farming territories are geographic locations where your firm can expect the most business at.

For an engineering firm, you might expect to generate the most business in industrial areas.

Also, you can stay in the mind of past and future clients by using an additional door-to-door strategy in your direct mailing campaign. 

Why not consider offering branded items such as pens, magnets, or types of merchandise that have your company’s logo on them?

Clients enjoy trinkets that can be useful to them and they’ll likely remember the company who sent it.

It’s always a good idea to test out your direct mailing campaign in a small market to see how well it performs. 

If it’s difficult generating leads or making sales in a smaller portion of your intended market you will have to rethink your marketing strategy to achieve success in a larger demographic.

Before you send your engineer Christmas postcards out you should take a step back and approach your marketing efforts from the stance of a customer. 

How would you react to the postcard being presented? 

Would you be interested in the promotion being offered? 

Will clients be excited about what you have to offer? 

Consider these factors before you make the next step. 

What Kind of Results Can I Expect?

Be realistic in the results you expect.

In many cases, it can take a few campaigns to really yield the results desired. You can measure how successful your campaign was by asking clients how they found about your service.

Phone calls and emails that were yielded from your postcards can also be counted. 

Outsourced customer-based services can manage and track incoming calls that result from the postcards your company has distributed.

You can also track visits to your website by making a personalized URL for each recipient so you can see if they have visited your landing page.

Following up with potential clients can help you land a lot of contracts rather quickly. 

You can follow up a Christmas postcard with a brochure or sales letter. Get their permission to call so that you can provide more valuable information.

Using engineering Christmas cards to reel in customers during the holiday season can be effective.

Direct marketing aids your expansion efforts and should be used in combination with other marketing strategies on a consistent basis to generate more leads.

Remember to align your brand's message with the marketing materials for more effective marketing.

Get Help

Because direct mailing campaigns can be time-consuming and overwhelming. 

It may help to partner up with direct mailing companies that can handle the bulk work of the design, creation, printing, and mailing aspects. 

Ready to send engineering Christmas cards to clients?