While there are many different size SEO companies, this is an overview of how many companies work. 

When you first call an SEO company, you generally speak with a salesperson. But unfortunately, they are usually not an SEO expert. 

After the initial sales call, some agencies might pass you on to an SEO Manager. The managers generally oversee several SEO associates who will manage and perform the work on your account.

Depending on the company, your contact may be the SEO manager or the SEO associate. Remember that most SEO associates are not entry-level but just one step above. 

Most SEO associates have 1-3 years of experience with SEO.

How Most SEO Consultants Work

When you call an SEO consultant, you usually speak with someone with anywhere from 5-15 years of experience within the industry. 

Since you are dealing with a real experienced SEO, they take time to review your website and put a specific game plan in place to drive more organic search engine traffic to your website.

Occasionally, SEO consultants may have an assistant who helps them with small tasks, but you never get handed off to an employee with 1-2 years of experience.

Communication is done with the specific consultant you hire. However, when you have important questions, an experienced SEO can provide the answer.

Advantages of Company Vs. Consultant

Although there are many benefits to hiring an SEO Consultant over a large company, there are also some benefits with the latter. 

Many consultants are experts at a few things. Especially in SEO, as there are many segments. 

When you work with a larger company, they may offer services that a consultant won't provide. This may include web design, pay-per-click, and online reputation management. 

Words of Caution

With both companies and consultants, there are high-quality ones and low-quality ones. Companies that advertise SEO results for $199 a month will not only waste your money but may put your website in danger of getting a spam penalty from Google. 

Some low-end consultants may do the same. However, SEO is hard work and takes a lot of time.

A good SEO takes time and costs something.

Depending on your market and niche, you should spend at least $1,500 to $5,000 monthly for small businesses and even more for more prominent competitive places. 

SEO Consultant or SEO Company

If you want someone focused on a specific aspect of SEO and a high-level expert hiring an SEO consultant is your way to go. 

If you prefer a larger team for SEO and other needs, you may be better suited for a larger organization to handle your online marketing needs.

Ultimately, you should hire an SEO consultant or SEO company based on your budget, business preference, and requirements.