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Should You Hire An SEO Consultant Or SEO Company?

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Should You Hire An SEO Consultant Or SEO Company

Should You Hire An SEO Consultant Or SEO Company

When hiring for SEO, many things need to be considered. To improve your website, you should determine whether an SEO agency or a specific SEO marketing consultant is a better fit. Not all SEO companies are created equal. Below, we take a look at the differences in working with each. Although there are some similarities, there will definitely be differences in communication, quality of work, and scope of work. 


How Most SEO Agencies Work

While there are many different-sized SEO companies, this is an overview of how many companies work. 

When you first call an SEO company, you generally speak with a salesperson. But unfortunately, they are usually not an SEO expert. 

After the initial sales call, some agencies might pass you on to an SEO Manager. The managers generally oversee several SEO associates who will manage and perform the work on your account.

Depending on the company, your contact may be the SEO manager or the SEO associate. Remember that most SEO associates are not entry-level but are just one step above. 

Most SEO associates have 1-3 years of experience with SEO.

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How Most SEO Consultants Work

When you work with an SEO expert, such as a Norfolk SEO Consultant, you usually partner with a professional with 5 to 15 years of industry experience. This level of expertise guarantees that you receive high-quality service tailored to your specific needs.

Key Responsibilities of an SEO Consultant:

  • Website Review: The consultant conducts a thorough analysis of your website to identify areas for improvement.
  • Strategic Planning: They develop a customized game plan to increase organic search engine traffic.
  • Execution of SEO Strategies: Experienced consultants implement various techniques to enhance your site's visibility.
While some SEO consultants may have assistants to help with minor tasks, you will not be handed off to someone with only 1-2 years of experience.

Communication and Support:

  • You will communicate directly with the consultant you hire, ensuring a consistent and personalized experience.
  • An experienced SEO consultant can provide insightful answers if you have important questions.

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Advantages of Company Vs Consultant

Although there are many benefits to hiring an SEO Consultant over a large company, there are also some benefits with the latter. 

Many consultants are experts at a few things. Especially in SEO, as there are many segments. 

When you work with a larger company, they may offer services that a consultant won't provide. This may include web design, pay-per-click, and online reputation management

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Words of Caution

With both companies and consultants, there are high-quality ones and low-quality ones. Companies that advertise SEO results for $199 a month will not only waste your money but may put your website in danger of getting a spam penalty from Google. 

Some low-end consultants may do the same. However, SEO is hard work and takes a lot of time.

A good SEO takes time and costs something.

Depending on your market and niche, you should spend at least $1,500 to $5,000 monthly for small businesses and even more for more prominent competitive places. 

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SEO Consultant or SEO Company

If you want someone focused on a specific aspect of SEO and a high-level expert, hiring an SEO consultant is the way to go. 

If you prefer a larger team for SEO and other needs, you may be better suited for a larger organization to handle your online marketing needs.

Ultimately, you should hire an SEO consultant or SEO company based on your budget, business preference, and requirements.  

If you're a business owner, would you hire an SEO consultant or an SEO company?

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1 comments

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  1. Well, I prefer not to hire either of them. It is because I am just a blogger and don't sell anything. Besides, I don't have enough money to pay.

    How are you Lux. It's been quite sometimes not to come to this blog. It's still an interesting one to read.

    ReplyDelete